LOADING

BUILD YOUR SEO USING BACKLINKS

by Rajiv Gupta February 05, 2019

When you start a search engine optimization (SEO) campaign, you’re probably eager to see the results as quickly as possible.

backlinks are your best asset for developing your domain name and page authority, which in turn will make your site more likely to be ranked for relevant searches.

You also know that web referencing takes a long time to produce or get closer to the expected result. But, in order to invest all this time and effort, you want to know exactly how many inbound links you will need before you start making progress in the rankings. Many experts say that without backlinks, it is difficult to rank well, how many links does it take to get your site up at the top of the first page of results?

What is a Backlink

A backlink is nothing more than an incoming link to your website on the web. A backlink is therefore simply a hypertext link that a site has made to a site B.

Good and bad backlink?

Indeed, websites have a “product image” for Google what is called Google Juice. When a site benefits from a backlink from another site, it also enjoys its notoriety.

We can differentiate two types of backlinks. On the one hand, there are backlinks that bring you a lot of Google Juice, notoriety and popularity. These are backlinks that come from sites that have themselves an excellent SEO. On the other hand, there are backlinks that bring you little Google Juice, little notoriety and little popularity: these are backlinks that come from sites that do not necessarily have a very good SEO or, in any case, who have a worse SEO than yours. I assure you, the two guys are pretty positive: never spit on any drop of Google Juice you can enjoy, even if this juice comes from small websites.

Nevertheless, some backlinks are to be avoided. Quite frankly, these are links from sites that are blacklisted by Google because they do not respect its guideline, or have a catastrophic reputation on the web. We usually try to stay away from these websites

Create strong links with star sites.

First, you must understand that not all backlinks have the same value. Links work for SEO because they serve as third-party markers of reliability. Indeed, the value of the link to your site will vary depending on its nature, location, and relevance.

Here are some key variables to consider when evaluating the “value” of a link:

The weight of the source:

The biggest factor here is the domain authority (and, to a lesser extent, the page authority) of the source of your link.

Trusted sources that point to a link to your site will make your site seem more trustworthy than sources that are new or low quality.

You can use tools like Moz’s Open Site Explorer to check the domain authority of your sources. Generally, the higher the number, the stronger the effect (the link juice or juice) you will see from this link.

As far as possible, aim for links from sources with higher domain authority than the current domain authority of your website. Easier said than done…

Domain diversity simple arithmetic question:

The value of links from a given domain decreases with each link following the first one. That is, in general, from a purely SEO perspective, it is better to have only one link from 3 different domain names than to have 3 links coming from the same domain name, even if this source has a high domain authority.

As a result, the diversity of sources that are currently pointing to your site will also play a role in the total number of links you need to see an improvement in your SEO.

Target page:

The links pointing to your site will be the authority of your domain as a whole, but they will also pass the authority to the individual page they specify (yours). If you use the majority of your links to target a specific page, such as a high-quality content message, this page will evolve quickly in the rankings rather than if you’ve used a variety of linked internal pages. (Pillar page)

In general, it is better to opt for diversity. Otherwise, you could trigger a red alert for spam (Google Penguin). But if you’re looking for quick results for a specific page, this can be a good strategy. But not interesting in the long run …

Keyword Associations:

The anchor text of your incoming links does not always have as much importance as we want to grant (thank you RankBrain), except when a huge amount of backlinks uses the same to link your content. However, there is still something to be done for keyword associations between your off-site content, your guest blogging, your anchor text, and the nature of the work you are linking to. These variables (and therefore the context) can significantly influence how a link describes the relevance of your internal pages.

Time limit :

You should also be aware that creating a link to your site will not immediately amplify its authority. Google needs time to analyze and evaluate this link, so it may take weeks or more to see the effects.

Internal factors:

Backlinks are powerful, but they will not be the only factor affecting your domain and the authority of the page. Internal factors, including the structure of your website, the depth, and quality of your content, and other factors at the page level will also affect how your SEO develops. This could dramatically speed up or slow down the process depending on how much time you spend on them.

Authority and existing positions:

If you have just started an SEO campaign, you will probably be able to see fast results. But, your domain authority will be weak, and any new incoming link will help you improve that position. Additional links:

When you build a link, you introduce a new population segment to your site. Which, in turn, can further fuel the development of inbound links. A single point of reference can lead to an explosion of new reference points, amplifying the power a backlink can have in the right conditions.

Competition:

You will also need to consider the competition you are facing, and the keywords you are trying to target. If you run after a # 1 position for a high-traffic keyword, it could require hundreds, if not thousands, of links to get there, even beyond the perfect optimization on the page and other factors. On the other hand, low traffic via a key phrase of the long tail could be easy to obtain and generate more conversions for you.

Time and effort

Overall, it’s almost impossible to calculate the “number” of links needed to see the results, because links are not the only variable in Google’s ranking algorithm. Instead, your results will depend on how much effort you put into your SEO (including the quality, diversity, and targets of your links) and how much time you put in it (allowing your authority to grow naturally). The more time and effort you put in, the sooner you will see the results (ie not before several weeks anyway).

Try not to focus too much on the number of backlinks. Instead, focus on acquiring the best links you can for your domain name, on a consistent and regular basis.

The results will manifest themselves over time with a sustained and ongoing SEO effort.

 

Social Shares

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *